All Episodes
Episodes
Stop Running Small Tests (Episode 15)
There’s big business opportunities in front of you if you stop with the small stuff.
How big? Well, let’s just put it this way: our brand Slick Products had one of it’s highest revenue days ever this past weekend…...
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The ONE Thing We Have To Do To Win For 31 Bits (Episode 14)
Fresh off of the new acquisition of ethical fashion brand, 31 Bits, into the 4x400 portfolio – we talk about the ONE metric that will determine our destiny with the brand. We could either get this right, or get it...
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Bonus Episode: Why 31 Bits Chose 4x400
Bonus Episode! Host, Andrew Faris interviews the founders of newly acquired brand, 31 Bits.
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We Acquired A Brand (And We're Telling You Everything About It) – Episode 13
From founder story to the future, we cover all things brand acquisition today as we add a new business to the 4x400 ecosystem.
+ Special guest, Taylor Holiday, CEO of Common Thread Collective.
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Should We Buy 6x The Inventory We Bought A Month Ago? (Episode 12)
Today on the Ecommerce Playbook Podcast, we talk about one of our brands that’s finding remarkable success in the age of coronavirus, the exact tactics we used to double it’s ad performance, the implications of it on...
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How Much Inventory Should We Buy In A Moment Like This? (Episode 11)
Today we're talking about the challenge of success. In particular, the challenge of figuring out inventory buying vetted against performance.
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This Moment Won't Last, Maximize It (Episode 10)
At 4x400 our brands are winning big. And for many brands in the ecommerce space, it’s like Black Friday all over again. This week on the Ecommerce Playbook, Andrew Faris talks about the insanity of the moment we are...
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Bonus: What 32,000 Ecommerce Merchants Can Tell Us About Coronavirus (With Jake Cohen from Klaviyo)
Bonus Episode! Featuring Jake Cohen, Director of Product Marketing at Klaviyo.
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Why Do We Sell So Much Stuff On Sundays? (Episode 9)
For most of our brands, Sunday’s are drastically outperforming any other day of the week for sales revenue. But, before I make any sweeping generalizations about consumer behavior to come up with my answer as to why –...
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250% Improvement on Facebook Ads: Here's How We Did It (Episode 8)
This one's for all the data nerds. On today's episode, we're getting a little more tactical – sharing the process we use for customer acquisition and how we improved our Facebook ads by 250%.
Plus, we're even sharing...
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We Are Crushing The Coronavirus (Episode 7)
We went from getting destroyed last week, to flipping the table and having the most profitable week in 4x400 history. On today’s new episode of the Ecommerce Playbook podcast, Andrew Faris is singing a new tune –...
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The Coronavirus Is Crushing Us (Episode 6)
We don’t always get it right, and things are not always going well for our business.
Now is one of those times for us…
When we started this podcast, we promised a level of transparency around numbers, struggles,...
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