For most of our brands, Sunday’s are drastically outperforming any other day of the week for sales revenue. But, before I make any sweeping generalizations about consumer behavior to come up with my answer as to why – it begins with looking at the numbers and the data. The first step to solving a problem is understanding the problem. So on today’s episode of the Ecommerce Playbook, I share the strategies our team is using to break down the question, in search of the answer.