All Episodes
Episodes
Failure To Relaunch (S2: E12)
The episode title pretty much says it all …
But, when we started this podcast, we committed to sharing it all – the raw numbers, struggles, and growth.
And after our brand relaunch for 31 Bits did not go as...
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The 31 Bits Relaunch Is Officially Underway. Here's How It's Going. (S2:E11)
We finally relaunched our newly acquired brand, 31 Bits.
After months of planning and research, we share how it went.
Plus, get the exact strategies we used, so you can replicate what worked for your own business.
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We Solved Slick's #1 Problem (S2:E10)
Our brand, Slick Products, just had it’s biggest. win. ever.
That’s because we (finally) solved the problem of customer retention.
How? This Richard Thaler quote — a Nobel Prize winning economist — from our new...
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Growth vs. Profit: How the Age Old Debate Is Unfolding (S2:E9)
On this week’s episode of the Ecommerce Playbook Podcast, we talk about the challenge of sorting out profit vs. growth.
Truthfully, it’s something we battle with for our own brand (Bambu Earth), but we know we’re not...
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Building A Brand Homepage: Design & Copywriting Strategies (S2: E8)
We are right on the cusp of rolling out all the work we’ve put in to get our newly acquired brand, 31 Bits, firing on all cylinders.
That’s because we've just finished building out 31 Bit’s new homepage.
For this...
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The Headaches & Rewards of Building an Ethical Supply Chain (S2: E7)
The challenge and beauty of our newly acquired brand, 31 Bits, centers on its mission of ethical manufacturing.
While we’re always striving for ethical business decisions, it doesn’t mean business ethics are...
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Resisting The Tyranny Of The Urgent (S2:E6)
C.S. Lewis said it first, and we’re seconding it today on the Ecommerce Playbook Podcast.
Regardless of what the gurus say, jumpstarting revenue isn’t necessarily easy – especially coming off the back of a new brand...
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We Acquired Our 5th Brand (Featuring: Taylor Holiday)
We acquired our fifth brand into the 4x400 ecosystem! Listen now to find out...
Featuring: Taylor Holiday, CEO of Common Thread Collective
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Product Development By The Numbers (S2:E4)
On today’s episode of the Ecommerce Playbook Podcast we’re talking about the product development approach for 31 Bits.
It’s built not just on what we think looks good – but, on what fits the unit economic approach...
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The 4 Steps To Fix Conversion Rate (S2:E3)
We’ve analyzed the problem, now it’s time to fix it. But, before we get to any solutions, we have one last question about conversion rate to answer…
From website session to add-to-cart to initiate checkout to...
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How Do We Know If We're Successful?(S2:E2)
On today’s episode of the Ecommerce Playbook Podcast, we’re defining success, putting a number on it, and pointing to metrics that indicate it. As we walk you through the journey of both acquiring and growing a...
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The Exact Plan For Growing Our Brand (S2:E1)
Welcome to Season 2 of the Ecommerce Playbook Podcast! Coming off the back of acquiring a new brand, this season will focus on pulling back the veil of how we approach growing a business from the ground up. First up,...
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