All Episodes
Episodes
This Has To Work (Again)
As we head into Black Friday again, the same sentiment holds true: "this strategy has to work".
Andrew Faris gets transparent on the impact of what a win and (more importantly) what a loss would mean for business...
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Pre-Black Friday Anxiety Check
We're gearing up for Black Friday, Cyber Monday and it's natural for the business anxieties to sink in. To face the uncertainties, root yourselves in the certainty that comes with building a data-backed strategy....
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Taylor & Andrew Build An Organic Marketing Flywheel
We're back with the monthly installment of "One Topic with Taylor".
This week on the show, we're going to do a thought-exercise about how to extend brand success beyond Facebook advertising & build an organic...
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5 Holiday Tactics It's Not Too Late To Try (S2: E17)
You don’t have time to read this episode description, because Black Friday is right around the corner!
So, we'll be quick – today's episode will teach you five holiday marketing tactics it’s not too late to try.
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Product First, Brand Impact Second (S2: E16)
We’re diving back into the story of 31 Bits, one of our newly acquired ethical jewelry brands.
From its acquisition to proving viability, the growth journey has been a struggle.
This week, we’re taking a whole new...
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We Acquired Our 6th Brand: Modern Fuel
This episode, we have an exciting announcement to make…
🎉 We’ve acquired our 6th brand: Modern Fuel 🎉
From its founder story to early-stage strategy, we cover all things brand acquisition on today’s...
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One Topic With Taylor: Is Discounting Bad For Your Brand?
Back by popular demand, is the second monthly installment of “One Topic with Taylor” series on the Ecommerce Playbook Podcast.
CEO of Common Thread Collective, Taylor Holiday and host, Andrew Faris get together...
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Episode Update: A One Week Break
A short message and a notice of a one week break from the Ecommerce Playbook Podcast
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We Ran Out Of Inventory Somehow (S2: E15)
The ongoing narrative of what it’s like to run a new ecommerce business goes something like this:
1. Trying to prove brand viability in the early stages
2. Failing and learning post-launch
3. Then finally,...
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Signs of Life (S2: E14)
You read that title correctly – we have signs of life in the ad account of our newly acquired brand 31 Bits.
We've had some bumps in the road getting the brand off the ground, but this week we may have finally...
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We Relaunched Our Ad Campaign. And It’s Going Badly. (S2:E13)
From acquisition, to relaunch, to this episode.
Every weekly episode of the Ecommerce Playbook Podcast up until this point has been leadup to this moment. Our newly acquired brand, 31 Bits, is a fully-built player...
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One Topic With Taylor: Where Did The Marketing Campaign Go?
The first in a new monthly episode – CEO of Common Thread Collective, Taylor Holiday and host, Andrew Faris each bring one topic they've been wrestling with over the last month and talk it through.
Shownote...
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