The ongoing narrative of what it’s like to run a new ecommerce business goes something like this: 1. Trying to prove brand viability in the early stages 2. Failing and learning post-launch 3. Then finally, growth If you’ve been following along on the Ecommerce Playbook Podcast, then you’ll know that our brand 31 Bits has been hovering around “step 2” on that list. And if there’s any indication on how it’s going, host Andrew Faris’s quote from this week’s episode says it all – “I was hoping I wasn’t going to have to do an episode like this.” If you can relate, then ... listen now.