Ecommerce Playbook: Numbers, Struggles & Growth

Ecommerce Playbook: Numbers, Struggles & Growth

Hosted by: Common Thread Collective

Week-over-week, join Andrew Faris — CEO of 4x400 — where he shares the real-life numbers, struggles, and everything in between when running multiple ecommerce businesses. 4x400 is an ecommerce holding company that...

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Episodes

Why Aren’t People Buying Our Product?

Our brand, 31 Bits, still isn’t working. 

True to the original mission of our podcast, we’re updating you on the real numbers and vulnerable struggles we’re experiencing trying to grow the brand. Host Andrew Faris,...
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17 Ways To Make Every Click More Valuable

How do you make a click on your website more valuable to you? Here's 17 actionable tactics to increase your Revenue-Per-Click. Show Notes:...
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Hire Smart People

This week's episode centers on how an "agency guy" hires agencies. In that process, host Andrew Faris shares the one thing he looks for (above everything else) when hiring.
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Margin is Fake

This week’s episode comes to you from on the ground at our shipping fulfillment center in North Carolina. And after being around the actual products that we are using, packing, and shipping — host, Andrew Faris...
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Bonus Episode: The Purchase of FC Goods (feat. Weisser)

Last week you learned about our side of the story: the sale of FC Goods. This week: we're bringing on the buyers, featuring Eric Weisser(CEO, Weisser Distributing)and Mike Childers(President, Weisser Distributing).
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10 Takeaways from a 15,500% Ecommerce ROI: We Sold Our First Brand & Reveal Everything

Pop the champagne and drop the beat … We just sold our first brand. And, yes, the math in that outlandish headline is right: a 15,500% increase from our initial investment. In early 2018, 4x400 — Common Thread...
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The Challenge Of Volatility

One of the hardest things about running an ecommerce business is that the future is unpredictable. Or in the words of host, Andrew Faris: "the only certainty is uncertainty". Here's what to do about that.
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Our Best Performing Creative Was (Almost) Free

We did not see this coming… but we stumbled into a giant Facebook ads win for one of our 4x400 brands. It was our biggest win in months, and it was pure luck. On today’s episode, we’ll give you the exact numbers...
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How Influencer Marketing Will Save Our Brand

Influencer Marketing that actually works? We've never done anything like it, but as we take the next steps to grow our brand 31 Bits, influencer marketing will play a key role. Cody Wittick, the Co-Founder and...
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Unleashing Vision

Unleashing Vision by Common Thread Collective
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Our Business Funnel Is Broken

This week, we're talking about the biggest problem we have to solve right now in our business and the steps we're taking to fix the top of the funnel. We've had this problem before, and this time around, we'll need...
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5 Lessons From Black Friday, Cyber Monday

We won't delay, Black Friday & Cyber Monday went below average for the six brands we operate this year... Here's why, plus five takeaways we learned.
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