All Episodes
Episodes
The Downside of Tactical Marketing
Andrew Faris — CEO of 4x400 — shares the real-life numbers, struggles, and everything in between when running multiple ecommerce businesses.
On today's episode, Andrew shares the upside and downsides of approaching...
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Should We Have A Sale?
Should you run a sale to earn some cash in the short-term or work on a longer-term plan instead?
Today's episode will answer that question and bring you in on the thinking behind how we weigh strategic...
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Simple Email Segmentation You Should Implement Right Now
Today's episode focuses on the importance of traffic channel diversity. More specifically, we share an easy-to-implement email segmentation strategy that our team is seeing great results with and how you can replicate...
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You Need To Get Serious About Search Ads
On today's episode, we cover a topic that we've never talked about on the podcast before ... Search Engine Marketing.
In host, Andrew Faris's words: "Is there anything less sexy in marketing?"
It might not be...
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How To Build An Anti-Fragile Business
What kind of businesses aren't afraid? What kind of businesses actually get better under pressure? What kind of businesses will thrive in the aftermath of iOS 14.5?
We answer these questions and share how to build...
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iOS 14.5 Is Here
The immediate rollout of Apple's iOS 14.5 is finally here. These are our first major impressions and how it's preliminarily affected our Facebook ad accounts.
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3 Things I Suck At
Weakness is reality. Especially in business. We acknowledge that in this episode and share how to solve for weaknesses as a leader and within areas of your own business.
Show Notes:
"Accounting for Ecommerce...
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Resource Allocation
On this week’s episode we answer a question submitted by one of our listeners: how to build your resources against the best possible outcomes.
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Capture The Demand You Generate
In this episode, we share one of our most crucial digital marketing lessons — the relationship between demand generation and demand capture.
Show Notes:
We originally put together this video for Black Friday, but we...
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How to Launch a Product on Kickstarter
We launched a new product on Kickstarter (which we've never done before) and it went well! Following the launch, we’re sharing how to set up a successful campaign along with the steps we took to do so.
Featuring...
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This Is What A Great Digital Marketer Is
On this episode, we unveil what makes someone "great" as a digital marketer.
Beyond the "what", we also share the "how" — with actionable steps on how to pursue marketing greatness for you and your team.
Show...
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Marketing For Meaning Addicts
We changed a customer's life.
That’s a bold statement, but this past week, we received an email from a customer that demonstrates just how much a brand can produce real value for their customers.
In this episode,...
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