Ecommerce Playbook: Numbers, Struggles & Growth

Ecommerce Playbook: Numbers, Struggles & Growth

Hosted by: Common Thread Collective

Week-over-week, join Andrew Faris — CEO of 4x400 — where he shares the real-life numbers, struggles, and everything in between when running multiple ecommerce businesses. 4x400 is an ecommerce holding company that...

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Episodes

You Need Convictions, Not Just Affirmations

Do you feel like you’re running your business based on what others have told you to do? In this episode, Andrew shares how his team at 4x400 is working to develop real points of view, core beliefs, and values. “What I...
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Product Development Is The Future

The number one way to build your brand is to put products in peoples’ hands. In this episode, Andrew shares how 4x400 thinks about product development. “I’m betting a lot of the future of 4x400 on our ability to...
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Revisiting Our 31 Bits Influencer Marketing Strategy

The best influencer marketing starts palms down — giving without asking for anything back. In this week’s episode, Andrew is joined by Cody Wittick, Co-Founder and Managing Partner at Kynship, to discuss the ups and...
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Solve The Next Problem Next

If you could change one thing about your business, what would it be? In this episode, Andrew shares the number one thing 4x400 is doing to improve as a team. “The most important thing you can do when things are...
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Our Biggest Revenue Day Ever

Over $100k in one day?! In this week's podcast, Andrew and special guest Dave Rekuc — VP of New Brands at 4x400 — share the secrets to the highest revenue day in 4x400's history. “The 100% locked-in promise from this...
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5 Easy Wins

Ready to jump in and get some wins? In this episode, Andrew shares five things you can do right now in your business to generate more revenue. “Last week, I talked to you about losing streaks. So today, let’s go from...
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On Losing Streaks

If you’ve ever played sports, you know what it feels like to be on a losing streak. In this episode, Andrew shares his personal experience of pushing through periods of loss with 4x400’s brands. “One thing that I’m...
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Bad Brands Are Going Away (Here's How To Be A Good One)

Measure what matters! Now more than ever, the 4x400 team is wrapping its heads around every number. In this episode, Andrew shares how they’re attacking KPIs in the ever-changing ecommerce landscape. “At the end of...
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Know Your Numbers (No, Your Real Numbers)

Simplistic advice? It’s not. Even the most analytically minded operator can easily make costly mistakes. We did. In this episode, Andrew shares his biggest mistake of 2021: “Even if we’d been ‘successful,’ it would...
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How To Handle Worthless Facebook Data

ROAS is plummeting. Reporting is a mess. And the sky is falling across paid media. As a guide through the storm, Taylor Holiday joins the pod to answer one question: “How in the world are we possibly analyzing...
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“We Bled”: Product Development with 365 Holdings’ CEO Kelcey Lehrich

Tune in for a candid conversation with special guest Kelcey Lehrich, the CEO of 365 Holdings, an ecommerce holding company with six brands in its portfolio plus a fulfillment service. Together, we tackle one of the...
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Don't Give Up Too Soon On Your Email List

Week-over-week, join Andrew Faris — CEO of 4x400 — where he shares the real-life numbers, struggles, and everything in between when running multiple ecommerce businesses. 4x400 is an ecommerce holding company that...
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