All Episodes
Episodes
Why Bambu Earth: An Antifragile Analysis
What’s the best use of your investment? In this episode of the Ecommerce Playbook Podcast, Andrew dives into the specifics of 4x400’s decision to go all-in on Bambu Earth. “If you’re like me and you love solving...
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21 Antifragile Ecommerce Tactics (Roundtable)
Resilience is often the key to success. In this episode, Andrew is joined by Common Thread Collective executives Orchid Bertelsen, Taylor Holiday, and Aaron Orendorff to discuss the seven characteristics of an...
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“Aggregator Madness” and Major Changes at 4x400
Transitions are on the horizon. In this episode, Andrew provides his assessment of the aggregator model, the landscape for aggregators as a whole, and how that assessment informs incoming changes at 4x400. “We are now...
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Black Friday Results & Lessons Learned
Lose, win, and draw. Three brands with three different outcomes. In this episode, Andrew follows up on Black Friday, Cyber Monday and the lessons he’s bringing into 2022. “I’ve done Black Friday a lot of times now,...
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Expectations for Black Friday, Cyber Monday
The supply chain, inflation, product volume — a multitude of factors went into ecommerce planning for the holiday season. In this episode, recorded prior to the big weekend, Andrew shares his expectations, offers, and...
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Ecommerce Data from ~230 Businesses & $2.3B+ in Revenue
In this bonus (dare we say, “emergency”) episode of the Ecommerce Playbook Podcast, Andrew is joined by CTC’s VP of Marketing, Aaron Orendorff, and CEO, Taylor Holiday. Go behind-the-scenes as they share, benchmark,...
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The Anatomy of a Well-Executed Product Launch
How do you create products that generate value over time? In this episode, Andrew shares the what, why, and how of a recent Modern Fuel launch. “When you launch a product, you need to keep the fundamentals in front of...
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The Simplest Way to Maximize Black Friday (SPOILER: AOV > Everything)
It’s not too late! In this week’s episode, Andrew shares his best strategy for a successful ecommerce holiday. “The way you maximize the moment with past customers, new customers, and everyone in between is...
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How to Maximize Your Email and SMS
Customer acquisition deep dive — with all the numbers! Andrew explores how to nudge subscribers into becoming customers. “People on my list who have never purchased before are very unlikely to purchase after a certain...
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Your Most Underutilized Marketing Asset
We’re getting tactical. This week, Andrew shares strategies for using email and SMS subscription lists to acquire customers. “How do I turn those lists into dollars?”
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Operational Leadership & Building Meaning into Your Business with Orchid Bertelsen
In this special episode, Andrew Faris and Taylor Holiday, CEO of Common Thread Collective, talk with Orchid Bertelsen — CTC’s new Chief Operating Officer. With six years of experience at Nestle USA, Orchid explains...
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The Failure of Genuine Canine
Nobody has the Midas Touch. In this episode, Andrew shares four things he would have done differently with the Genuine Canine brand before ultimately selling it. “When you’re losing, you don’t want to keep doing that...
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