Ecommerce Playbook: Numbers, Struggles & Growth

Ecommerce Playbook: Numbers, Struggles & Growth

Hosted by: Common Thread Collective

Week-over-week, join Andrew Faris — CEO of 4x400 — where he shares the real-life numbers, struggles, and everything in between when running multiple ecommerce businesses. 4x400 is an ecommerce holding company that...

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Episodes

The Mechanics of Executing a Promotion

Ever made it to the end of your promotion and realize you forgot something? In this episode, Andrew zooms into the mechanics of effective product launch and promotion strategies. “I’m going to give you five elements...
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Eight Things I’m Doing To Stay Productive

If you’re a naturally productive person, skip this episode. For the rest of us, Andrew shares how he’s managing context switching and productivity. “I know I’m not alone in the challenge of working between multiple...
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Is Pure-Play DTC Done?

The world of DTC as we know it is behind us … or is it? In this episode, Andrew throws it back to the first few episodes of the show with a brief reflection on a broad question. “Is pure-play DTC over?”
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Scaling Teams is as Hard as Scaling Revenue

What makes a good manager? In this episode, Andrew follows up on a comment he made in a previous conversation with Common Thread CEO Taylor Holiday about his biggest leadership mistakes. “As your organization grows,...
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Building a Perpetual Facebook Ad Machine

More creative, greater efficiency. In this episode, Andrew explores the best creative strategy to get the most out of Facebook ads. “The basic idea is: How much creative can you put into your Facebook account and...
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Where Will Your Business Create Value?

Where do you create value in your business? In this episode, Andrew demonstrates how to answer that question and why it is so important for your business’ success. “Where is the profit going to come from and what is...
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Defining Ecommerce Success with Nate Poulin

Why argue on Twitter when you can do it on a podcast instead? In this special episode, Common Thread Collective CEO Taylor Holiday and ecommerce heavy-hitter Nate Poulin (@DigitallyNative on Twitter) take over to...
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The Ideal P&L for Every Business Type

What’s the right financial structure for your business? In this episode, Andrew applies Common Thread Collective’s Four-Quarter Accounting Principle across a range of different kinds of businesses. “One-size-fits-all...
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What’s Next & CEO Reflections

What does a former CEO do after leaving the position? In this episode, Andrew gives some insights and learnings on being a CEO, and shares about the next step in his career (he’s not going far). “That means, for the...
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Mistakes Made and Lessons Learned as CEOs

What would your boss say about your mistakes? In this episode, Andrew brings in Common Thread Collective CEO Taylor Holiday to “evaluate” his performance as CEO of 4x400. “It was such a gift to me, to get put into a...
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Honest Reflections for Recruiters

What’s in it for the candidate? In this episode, Andrew shares his feedback on what he is seeing from recruiters during his job search. “My hope is to help you attract great talent, as well as to attract the right...
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6 Honest Reflections For Job Seekers

Do you really know what you want in a job? In this episode, Andrew shares candid thoughts about his next steps in the current job market. “If you’re at a stopping point and you’re not sure what the next step in your...
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