Module 01 Companion Tool — Verify your account architecture matches the framework.
Upload a campaign performance CSV from Google Ads, or add campaigns manually below.
Apply incrementality factors to see the true incremental return for Brand and Non-Brand segments.
Campaigns tagged as Brand
Campaigns tagged as Non-Brand
Automated evaluation of your campaign setup against the recommended account architecture.
Add campaigns above to see your architecture score.
High-level snapshot of the account based on your campaign entries.
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